Sport Capital Group invests in companies in the global sports and leisure sectors. In particular the focus is on football, associated real estate, stadium assets, merchandising and associated IP. SCG believes that a key trigger in the creation of value for clubs is when they develop larger, modern, multi-use football and leisure stadia, along with modern training and youth academy facilities. This not only increases their asset value but also helps fans feel proud of their club. Along with the improvement of the quality of the team and its management, these factors can combine to improve the overall win rate which has the potential to create dramatic improvements in value. The company intends to invest in a portfolio of football clubs in the UK and Europe.