Investment Strategy

The Company’s objective is to generate an attractive rate of return for shareholders through the provision of finance to businesses within the sports and leisure sectors together with their associated intellectual property, media, technology and infrastructure.

The Company aims to provide equity, debt, and equity-related investment capital, such as convertible loans, to growing companies which are seeking capital for growth and development, consolidation or acquisition, or as pre-IPO financing. The Company may undertake a reverse takeover or may make investments into companies that it considers to represent exceptionally prospective opportunities for future reverse takeovers but is predominately focussed on building a portfolio of investments in this sector.

In addition, the Company may invest in publicly traded entities which have securities listed on a stock exchange or over-the-counter market. These investments may be in combination with additional debt or equity-related financing, and in appropriate circumstances in collaboration with other value added financial and/or strategic investors.

The Company is not geographically restricted in terms of where it will consider making investments but is anticipated that most of its attention will be focussed on the UK and Europe. It will consider any geographical area, to the extent that the investment fits within the Company’s investment criteria. The Company will not be subject to any borrowing or leveraging limits.

The Company does not intend to be an active investor, but the Directors will reserve the right to seek representation on the board of the investee company where they feel that an investee company would benefit from their skill and expertise, and to assist with monitoring the Company’s investment.

The Directors believe that their broad, collective experience, together with their extensive network of contacts, will assist them in identifying, evaluating and funding suitable investment opportunities. External advisers and investment professionals will be engaged as necessary to assist with sourcing and due diligence of prospective opportunities. The Directors will also consider appointing additional directors with relevant experience, should this appear to be prudent and beneficial.

The Company intends to deliver shareholder returns principally through capital growth rather than capital distribution through dividends.

Consistent with the Company’s proposed new Investment strategy, the Directors are aware of a number of potential acquisition and/or investment opportunities which may be available to the Company. No terms have yet been concluded with any such potential opportunity, and any such any potential opportunity would be subject to due diligence, final board approval and future fundraises.